This Social Media Influencer Asked for a Free Room. The Hotel Owner Sent Her a Bill for 5.3 Million Dollars

Tuesday, 23 January 2018 / Published in Blog, influencer marketing, marketing, social media
Every good story has a beginning, middle, and end. Every story also has characters, a plot, and conflict. This story certainly has all three and I have a feeling we’re only in the middle of it. Let me introduce you to our real life characters: Elle Darbe, a British beauty blogger who has 88.1k Instagram

Why Brands Should Verify Influencer Marketing ROI and Reports

Thursday, 31 August 2017 / Published in influencer marketing, marketing
Ground Control to Major Tom. We have a problem. The wild wild west influencer marketing industry continues to be a sh*t show and self-reporting by the very people who have a horse in the race is just one of the biggest reasons why it’s getting a bad rap. Here’s Why All of the platforms that