I was a Seaman Recruit (E-1) several weeks into my training at the U.S. Coast Guard Training Center in Cape May, New Jersey, when I learned a lifelong lesson that’s proved invaluable in business and beyond. The day started off like any other with an early morning workout, breakfast and training. On the agenda that
Like it or not, we live in a world with so many screens, yet so little time. The amount of messages we receive from work, friends and family can feel overwhelming at times. On top of that, we’re bombarded with messages from brands every day. It’s estimated that we we see 300-700 marketing messages per
No one can argue that the way brands and consumers connect with each other has been flipped on its head. Here’s the cold hard fact: consumers are now in control of when, where and how they interact with brands. It’s a hard reality for many brand and marketing executives to admit. In a multi-screen world filled