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Yanny or Laurel: The Only Thing Marketers Need to Hear

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David Beebe
Tuesday, 22 May 2018 / Published in advertising, Blog, marketing
There’s no shortage of content being created around the latest, polarizing question: “What do you hear?! Yanny or Laurel?” From YouTube videos exploring the science behind hearing to brands co-opting the cultural conversation to podcasters claiming audio is the new be-all-end-all of marketing, there’s one key takeaway for brands: the best marketing is about the

This Social Media Influencer Asked for a Free Room. The Hotel Owner Sent Her a Bill for 5.3 Million Dollars

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David Beebe
Tuesday, 23 January 2018 / Published in Blog, influencer marketing, marketing, social media
Every good story has a beginning, middle, and end. Every story also has characters, a plot, and conflict. This story certainly has all three and I have a feeling we’re only in the middle of it. Let me introduce you to our real life characters: Elle Darbe, a British beauty blogger who has 88.1k Instagram

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