There’s no shortage of content being created around the latest, polarizing question: “What do you hear! Yanny or Laurel” From YouTube videos exploring the science behind hearing to brands co-opting the cultural conversation to...
Every good story has a beginning, middle, and end Every story also has characters, a plot, and conflict This story certainly has all three and I have a feeling we’re only in the middle of it Let me introduce you...
Every summer has its own story And what a summer it’s been for traditional media companies and platforms to come up with new ways to interrupt the consumer, even though everyone in the industry knows that interruptive advertising is dead...
True story from my experience at the intersection of Hollywood Storytelling and Brand Marketing “Are all of the billboards that he’ll see on the drive from his home to the office part of the media and marketing plan” “Yes...
Ground Control to Major Tom We have a problem The wild wild west influencer marketing industry continues to be a sht show and self-reporting by the very people who have a horse in the race is just one of the...
I recently wrote about how some brands are stuck in the past and can’t seem to shake old habits, like creating “ads” and “spots” that interrupt consumers and offer no value It’s hard to transform a brand...
If you make your bed every morning, you’ll have accomplished the first task of the day It will give you a small sense of pride and it will encourage you to do another task And another And another And by...
One of the biggest mistakes marketers make when starting any content marketing initiative is not knowing the “why” behind it What is the purpose of the content How does it fit into the overall content mix The second biggest mistake...