Your brand’s story is quite possibly your single most important asset. Your story is your strategy.
The Brand Storytelling Masterclass is trusted by brand leaders to inform, inspire, and train marketing organizations about the State of Brand Storytelling, the Why, How and ROI of content marketing, branded content, branded entertainment, content studios, brand publishing, and real-time marketing, and transform marketers into storytellers through the immersive creative and content workshops.
Executive Director, Global Content, Destination Canada
"We've engaged David Beebe several times now to keynote at our conferences, lead brand storytelling workshops, and we continue to partner with him because we learn something new every time that elevates our storytelling strategies"
Founder, Content Marketing World
"Beebe is a rare keynote speaker because he's a real world practitioner who informs, inspires, and entertains audiences based on hands-on experience vs. just talking about other people's work." - Joe Pulizzi
Sr. Global Hair Category Director at Unilever
"Our leadership team spent two full days workshopping a creative slate and our premium content distribution strategy with Beebe. The investment has paid off 10x as we fully understand the media business and enter production on more passion content.
Entrepreneur, Author, Speaker
"I shared the stage with Beebe at a marketing summit for an opening keynote for my talk. The truth bombs, insight, and real talk taught me so much about the future of marketing. It was impactful and inspirational."
Executive Producer, Buffer Festival
"Beebe's keynote was the top rated talk at Buffer Festival. He left the audience energized and excited about the future of brand storytelling and how to take the first step towards developing a creative slate.
WHY INVEST IN TRANSFORMING YOUR MARKETERS INTO STORYTELLERS?
The Best Brands Own Their Narrative
Nothing should come between a great story and the audience that needs to hear it and its important than marketers, communicators, and sales organizations understand the Why, How, and ROI of winning the hearts, minds, and hearts of customers with brand storytelling.
In a world where consumers now control when, where, and how they interact with brands, products, services, and even people, your marketing and communications need to stop interrupting what consumers are interested in and start becoming what they are interested in by thinking and acting like media companies - meaning leading and building relationships with storytelling
Our brand storytelling masterclasses inspire teams to think different, transform marketers into storytellers, and leave attendees with fully developed creative and strategic story-driven concepts that can be implemented to create change right away.
WHAT TOPICS ARE COVERED
The Why, How, and ROI of Brand Storytelling
The 3C Strategy: Content, Community, Commerce
Content Distribution Ecosystems
Developing & Owning Your Brand Narrative
Content Measurement: KPI's & ROI
Content Platforms + Technology
Internal Content Studio Models
Real-Time Marketing Command Centers
Brand Publishing Groups
Internal Creative Agencies
Transforming Marketing from a Cost Center to a Revenue Center: Content Monetization, IP Ownership & Deals
HERE'S WHAT YOU CAN EXPECT FROM ATTENDING
The first half of the day is dedicated to teaching you everything you need to know to succeed as a brand storytelling powerhouse in today’s market.
You’ll learn what’s working, how consumer behavior is changing, and how to take advantage so that your company is set up for success in the long-term.
The knowledge presented here is designed to help you and your team make the shift from ‘marketers’ that customers instinctively tune out to ‘storytellers’ that they can’t get enough of.
We’ll then transition to the second half of the day, where we’ll roll up our sleeves and jump into hands-on workshops where you’ll directly apply these powerful concepts to your own brand.
You’ll get the opportunity to dig deep in order to discover a powerful message for your brand - one that pierces through all the noise and satisfies your consumers’ burning need for connection, value and authenticity.
To do this you’ll engage in specific exercises to help you get clear on your brand story and the ideas that resonate the most with your customers. This covers everything from creative, strategy, distribution, monetization, marketing and everything else needed to form a fleshed out battle plan for your own original branded content.
Afterwards you’ll engage in “shark tank” style pitching sessions within dedicated groups in order to get direct feedback on your ideas. The winning idea will be awarded development money from the brand to develop further.
WHO SHOULD ATTEND
Human Resources / Employer Brand Marketing
Content & Social Media
Legal & Business Affairs
LED BY A REAL WORLD PRACTITIONER OPERATING AT THE INTERSECTION OF STORYTELLING + MARKETING WHO SHARES EXPERIENCES FROM THE TRENCHES IN BUILDING CONTENT FIRST ORGANIZATIONS
"A Branded Content Master Who Makes it OK to Love Marketing" - AdWeek
"A Forward Thinker, Risk-taker, and Rainmaker in Marketing" - Ad Age
First-ever VP, Global Creative + Content Marketing at Marriott International leading consumer storytelling for 30 brands; Founder Marriott Content Studio, Marriott Traveler, and M Live Command Centers (Cannes Lions)
First-ever VP, Digital Content Studio, Disney/ABC Television Group, producing first ever scripted webisodes, live award show programming on digital, and original derivative series (Emmy Award)
Executive Producer, "I'll Have What Phil's Having" TV series on PBS & Netflix (James Beard Award)
Producer, Showtime Home Entertainment
Storyteller-in-Residence at Unilever
BEEBE HAS BEEN FEATURED IN...
READY TO TRANSFORM YOUR TEAM INTO BRAND STORYTELLERS?
CONTACT US TODAY TO BOOK YOUR PRIVATE MASTERCLASS