BRAND COMMAND CENTERS: THE HEARTBEAT OF CONSUMERS
Marketing is no longer Monday - Friday, 8 am - 5 pm. Consumers are connected to their devices 24/7, consuming, curating, and creating content on social media around the clock, often about your brand.
Real Time Marketing with Social Media Brand Command Centers
Like it or not, brands who want to be relevant, engage at the right time, and ultimately win customer loyalty, must be "always-on."
The problem? Most brands aren't working after business hours, leaving their customers in the dark, making it easy for competitors who are engaged to win a customer for life.
Enter the 24/7 Brand Command Center and Social Media Brand Newsroom.
INSIDE A REAL TIME BRAND NEWSROOM
Beebe imagined and created "M-Live" for Marriott International and led the development and build out of five real time brand command centers around the world including in the US (DC and Miami), London, Hong Kong, and Dubai.
What started at as social media listening grew to a centralized "newsroom" where team members from brand marketing, social media, corporate comms, public relations, crisis comms, analytics, digital, creative, and even the brands media agency, all sit and work together to identify real time moments to engage with consumers.
In 2017, M Live won Gold and Silver Creative Data Lions at Cannes for their innovation in using data and content to connect with consumers in real time.
Building these command centers is not easy. It's important you start with understanding their purpose, and then it gets into selecting locations, technology stacks, operations, staffing, policies and procedures, and more. Contact Beebe and his team today to learn more about the power of real time brand command centers.
SKYWORD: BRAND NEWSROOM PANEL
Simply put, a brand newsroom is the heartbeat of your customer and where brands publish content at the speed of culture. It wasn’t long ago that a brand newsroom was nothing more than an oxymoron, but with the disruption of media and the fall of interruptive advertising, most brand marketers are at least thinking about creating a newsroom environment where they can react to news in real time.
But how do you do it? In this session David Beebe, Emmy winning Producer, Content Marketing Advisor and creator of Marriott’s M Live brand newsroom and Marriott Content Studios; Phil Alongi, former executive producer of NBC News; and Andy Hiller, long-time political editor, will discuss what it takes to create culturally relevant content on a global scale; how to choose your conversations, key roles, and responsibilities; and why the time has never been better to build this direct line to your audience.