EMPLOYER BRAND CONTENT MARKETING
Brand Marketing isn't the only group in your company that gets to use content marketing to attract and engage an audience. HR also has the opportunity to create meaningful Employer Brand Content that reaches, engages, and attracts potential employees by creating content that builds a relationship with them.
From LinkedIn, to TheMuse, to Real Time Videos
Employer Brand Content
After the Marriott Content Studio was up and running producing brand films, webisodes, documentaries, and other content for Marriott's portfolio of 30 brands, Beebe had time to work with the HR team on developing content marketing strategies with the HR, Corporate Communications, and Employer Brand team.
CREATE MEANINGFUL EMPLOYER BRAND CONTENT
Learn how Beebe worked with LinkedIn and Marriott to launch "Overheard at Marriott" - a thought leadership blogging first between a brand and LinkedIn.
Through M Live and Real Time Marketing, Beebe and his team were able to develop real time video creative for Employer Brand to use on social media.
Beebe and HR partnered with TheMuse.com to develop and produce a video series highlighting the daily work lives of associates throughout the company.