CREATING A CONTENT MARKETING ORGANIZATION

Creating a Global Content Marketing Organization sounds fun, but isn't easy. It doesn't matter if you are a small company or a global brand, if you don't set it up the right way it will fail. Beebe works with marketing and brand leaders, HR, and corporate boards to setup centralized content marketing organizations with a clear purpose, where associates excel, and brands win the hearts, minds, and wallets of next gen consumers.

Real World Experience in Creating Content Marketing Orgs & Content Studios

Beebe has spent over twenty years launching and leading content marketing organizations, content studios, and producing content for Disney/ABC, Showtime, DIRECTV, PBS, Yahoo, and most recently Marriott, where he founded and led the Marriott Content Studio, Marriott Creative Agency, M Live, and Marriott Traveler.

Beebe and his team work with brands from start to finish in creating a content marketing organization:

  • Evaluate Current Organization
  • Determine Need for Centralized Content Marketing Org
  • Propose & Review Org Options
  • Identify Roles & Responsibilities
  • Identify Candiate Profiles
  • Develop Process & Procedures

Get in touch with David about transforming your marketing org

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