Companies That Do Good Work Win Consumer Loyalty
But How Do Brands Share Their Work Without Seeming Promotional?
CSR Meets Brand Storytelling With Content Marketing
CSR groups, non-profits, and civic organizations do amazing work in local communities and throughout the world every day, but their work, impact, and results are often ignored in brochures, buried in websites and annual reports.
And that's too bad.
66% of consumers are willing to spend more on a product if it comes from a sustainable brand. Millennials gave an even more impressive showing, with 73% indicating a similar preference. Additionally, 81% of millennials even expect their favorite companies to make public declarations of their corporate citizenship.
Content about CSR can been created through story driven content that consumers actually want to engage with, without being boring or over promotional.
Beebe works with global brands and local organizations to develop content marketing strategies and produce content that wins the hearts, minds, and wallets of next generation consumers.
RECENT CSR WORK: BEEBE + MIC + MARRIOTT
Through long-form storytelling, articles, photos, and videos, we focused on producing content around issues that are important to not only Marriott but also the next-generation of travelers, millennials, with the first features highlighting projects and partnerships in Brazil, Haiti and Rwanda. Click on the articles below to read them on MIC.com. Contact David Beebe to help to your CSR stories.
CSR in Action
Consumers are looking for four major qualities in socially responsible companies: