David Beebe

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The One Reason Most Content Marketing Fails

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David Beebe
Thursday, 20 July 2017 / Published in marketing
No one can argue that the way brands and consumers connect with each other has been flipped on its head. Here’s the cold hard fact: consumers are now in control of when, where and how they interact with brands. It’s a hard reality for many brand and marketing executives to admit. In a multi-screen world filled
advertisingcontent marketingmarketing

Social Media Command Centers: The Art & Science of Real Time Marketing

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David Beebe
Thursday, 20 July 2017 / Published in Brand Command Centers, marketing, social media
This is the behind the scenes story about how an idea that was born in 2015, during an awkward conversation in an elevator ride, went from a wild concept to winning two Cannes Lions awards in 2017. Plus my top three tips on how to build the social media command center of the future for
brand command centersbrand newsroomsreal time marketingsocial media
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