influencer marketing

Blog  ·  influencer marketing
The 1.3 Billion Dollar Influence Marketing Fraud Problem Facing Brands

Fake influencer marketing, a practice spawned after the digitalization of influencer marketing. Both prominent—and less well known— personalities buy fake followers and engagement via bots or click farms, which automatically like, comment and share social media posts. In the following […]

August 21, 2019

Blog  ·  influencer marketing  ·  marketing  ·  social media
This Social Media Influencer Asked for a Free Room. The Hotel Owner Sent Her a Bill for 5.3 Million Dollars

Every good story has a beginning, middle, and end. Every story also has characters, a plot, and conflict. This story certainly has all three and I have a feeling we’re only in the middle of it. Let me introduce you […]

January 23, 2018

influencer marketing  ·  marketing
Why Brands Should Verify Influencer Marketing ROI and Reports

Ground Control to Major Tom. We have a problem. The wild wild west influencer marketing industry continues to be a sh*t show and self-reporting by the very people who have a horse in the race is just one of the […]

August 31, 2017