Blog

Blog
6 Things This Former FBI Hostage Negotiator Taught Me About How to Talk Your Way Into and Out of Any Business Situation

Can you really tell who is on your side and who isn’t? Are you being convinced or conned? Who really has your back in difficult situations and who doesn’t?  Once you figure this out, you’ll be much better equipped to […]

February 3, 2020

Blog
Sachin Dev Duggal: This Serial Entrepreneur of the Year Stands By These 7 Secrets to Life

Sachin Dev Duggal’s entrepreneurial achievements are known worldwide, and not only because he operates from three cities spread around the globe. His phones field notifications constantly whether he’s working from London, Los Angeles, or Delhi. That happens when you’ve been building […]

January 21, 2020

Blog
Kenneth Cole Productions, Inc.: “The Birth of an Entrepreneur”

One key aspect of entrepreneurship is discovering creative ways to think outside the box. Or when it came to Kenneth Cole’s business, outside the showroom. Kenneth Cole Productions, Inc. doesn’t sound like the typical name for a line of high […]

January 7, 2020

Blog  ·  Builder Generation
Be the Show, not the Ad: The Story Behind How an LA Real Estate Agent Built his Brand with Original Content

Ivan Estrada is a top real estate agent at the Douglas Elliman Beverly Hills office with a thriving team of his own, Ivan Estrada Properties. He’s been able to successfully build his business unlike any other agent with a widespread […]

December 19, 2019

Blog  ·  Builder Generation
Entrepreneur Shira Lazar on Why 2020 is the Year to Disrupt Company Culture and Solving Arguments with an App

Shira Lazar is the Founder/CEO of the Emmy Nominated digital media brand, What’s Trending.  In October 2018, she became the host of the afternoon drive show “Lets Go There” weekdays on the first national LGBTQ+ station Channel Q syndicated and on Radio.com. You […]

December 19, 2019

Blog
Sea of Sameness: Have Your Hotel’s Influencer Instagram Campaigns Become Tired Advertisements?

The room service tray overflowing with a lavish feast of buttered croissants, fluffy eggs, freshly squeezed juice, and sliced fruit—check. The pensive poolside selfies complete with a frothy cocktail—check. The outfit photoshoots where hotels serve merely as a fashionable prop—check. […]

December 13, 2019

Blog  ·  Builder Generation
Meet the Henry Ford of App Development Who is Using Human-Assisted AI to Disrupt the Status Quo

The #BuilderGeneration series tells the stories of the builders, entrepreneurs, and innovators who pushed the boundaries of conventional thinking in order to bring their ideas to fruition. A game-changing idea, conceptualized by an inspired individual—this is how every driving force […]

December 11, 2019

Blog  ·  influencer marketing
The 1.3 Billion Dollar Influence Marketing Fraud Problem Facing Brands

Fake influencer marketing, a practice spawned after the digitalization of influencer marketing. Both prominent—and less well known— personalities buy fake followers and engagement via bots or click farms, which automatically like, comment and share social media posts. In the following […]

August 21, 2019

advertising  ·  Blog  ·  marketing
Yanny or Laurel: The Only Thing Marketers Need to Hear

There’s no shortage of content being created around the latest, polarizing question: “What do you hear?! Yanny or Laurel?” From YouTube videos exploring the science behind hearing to brands co-opting the cultural conversation to podcasters claiming audio is the new […]

May 22, 2018

Blog  ·  influencer marketing  ·  marketing  ·  social media
This Social Media Influencer Asked for a Free Room. The Hotel Owner Sent Her a Bill for 5.3 Million Dollars

Every good story has a beginning, middle, and end. Every story also has characters, a plot, and conflict. This story certainly has all three and I have a feeling we’re only in the middle of it. Let me introduce you […]

January 23, 2018