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Yanny or Laurel: The Only Thing Marketers Need to Hear

There’s no shortage of content being created around the latest, polarizing question: “What do you hear?! Yanny or Laurel?” From YouTube videos exploring the science behind hearing to brands co-opting the cultural conversation to podcasters claiming audio is the new […]

May 22, 2018

advertising  ·  marketing
What’s Next? The 3 Second Ad? Stop Interrupting and Start Thinking Consumer First.

Every summer has its own story. And what a summer it’s been for traditional media companies and platforms to come up with new ways to interrupt the consumer, even though everyone in the industry knows that interruptive advertising is dead. Here’s what […]

September 4, 2017

advertising  ·  marketing
Why Brands Shouldn’t Forget the “Marketing” in “Content Marketing”

True story from my experience at the intersection of Hollywood Storytelling and Brand Marketing. “Are all of the billboards that he’ll see on the drive from his home to the office part of the media and marketing plan?” “Yes. He’ll […]

September 2, 2017

advertising  ·  marketing
Why Marketers, Agencies, and YouTube are on the Wrong Side of History with the Six-Second Ad Format

Ground Control to Major Tom. We have a major problem. It seems that Marketers, Agencies, and Platforms are only thinking about themselves. They haven’t learned that consumers now control when, where, and how they interact with brands. Brands no longer […]

August 14, 2017