David Beebe

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Yanny or Laurel: The Only Thing Marketers Need to Hear

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David Beebe
Tuesday, 22 May 2018 / Published in advertising, Blog, marketing
There’s no shortage of content being created around the latest, polarizing question: “What do you hear?! Yanny or Laurel?” From YouTube videos exploring the science behind hearing to brands co-opting the cultural conversation to podcasters claiming audio is the new be-all-end-all of marketing, there’s one key takeaway for brands: the best marketing is about the

What’s Next? The 3 Second Ad? Stop Interrupting and Start Thinking Consumer First.

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David Beebe
Monday, 04 September 2017 / Published in advertising, marketing
Every summer has its own story. And what a summer it’s been for traditional media companies and platforms to come up with new ways to interrupt the consumer, even though everyone in the industry knows that interruptive advertising is dead. Here’s what Fox and YouTube executives cooked up over the summer barbecues: The Six Second Ad! Cue
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Why Brands Shouldn’t Forget the “Marketing” in “Content Marketing”

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David Beebe
Saturday, 02 September 2017 / Published in advertising, marketing
True story from my experience at the intersection of Hollywood Storytelling and Brand Marketing. “Are all of the billboards that he’ll see on the drive from his home to the office part of the media and marketing plan?” “Yes. He’ll see all of our new shows promoted on every billboard on his drive.” “Perfect.” Yes,

Why Marketers, Agencies, and YouTube are on the Wrong Side of History with the Six-Second Ad Format

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David Beebe
Monday, 14 August 2017 / Published in advertising, marketing
Ground Control to Major Tom. We have a major problem. It seems that Marketers, Agencies, and Platforms are only thinking about themselves. They haven’t learned that consumers now control when, where, and how they interact with brands. Brands no longer control the medium, the message, or the consumer. Even the data that marketers love so
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