The Brand Storytelling Masterclass is trusted by brand leaders to inform, inspire, and train marketing organizations about the State of Brand Storytelling, the importance of owning your narrative, the Why, How and ROI of content marketing, branded content, branded entertainment, content studios, brand publishing, real-time marketing, followed by our hands-on workshops to strategically and creatively develop original branded content.
WHY INVEST IN A BRAND STORYTELLING MASTERCLASS?
Your story is your strategy and the best brands own their narrative.
Nothing should come between a great story and the audience that needs to hear it and its important than marketers, communicators, and sales organizations understand the Why, How, and ROI of winning the hearts, minds, and hearts of customers with brand storytelling.
In a world where consumers now control when, where, and how they interact with brands, products, services, and even people, your marketing and communications need to stop interrupting what consumers are interested in and start becoming what they are interested in by thinking and acting like media companies - meaning leading and building relationships with storytelling
Our brand storytelling masterclasses inspire teams to think different, transform marketers into storytellers, and leave attendees with fully developed creative and strategic story-driven concepts that can be implemented to create change right away.
Transforming Marketing from a Cost Center to a Revenue Center: Content Monetization, IP Ownership & Deals
LED BY A REAL WORLD PRACTITIONER OPERATING AT THE INTERSECTION OF HOLLYWOOD STORYTELLING + BRAND MARKETING WHO SHARES EXPERIENCES FROM THE TRENCHES IN BUILDING CONTENT FIRST ORGANIZATIONS
"A Branded Content Master Who Makes it OK to Love Marketing" - AdWeek
"A Forward Thinker, Risk-taker, and Rainmaker in Marketing" - Ad Age
First-ever VP, Global Creative + Content Marketing at Marriott International leading consumer storytelling for 30 brands; Founder Marriott Content Studio, Marriott Traveler, and M Live Command Centers (Cannes Lions)
First-ever VP, Digital Content Studio, Disney/ABC Television Group, producing first ever scripted webisodes, live award show programming on digital, and original derivative series (Emmy Award)
Executive Producer, "I'll Have What Phil's Having" TV series on PBS & Netflix (James Beard Award)
Producer, Showtime Home Entertainment
Storyteller-in-Residence at Unilever
BEEBE HAS BEEN FEATURED IN...
WHAT'S THE DAY LOOK LIKE? A SAMPLE SCHEDULE.
9:00 am - 9:30 am
Arrivals & Continental Breakfast
9:30 am - 10:00 am
Storytelling Warmup Exercise
10:00 am - 11:00 am
The Why, How, and ROI of Brand Storytelling Presentation
10:00 am - 12:00 pm
Narrative Development Exercise followed by Storytelling Creative, Strategy, Distribution, Content Ecosystems and the Business of Content Marketing, Branded Content, Branded Content, Branded Entertainment, Influencer Marketing, and Real Time Marketing & Comms.
12:00 pm - 12:45 pm
Lunch Break with Personal Branding Exercise
4:00 pm - 4:30 pm
Wrap Up, Recap, Awards, and Next Steps
5:00 pm - 6:00 pm
TESTIMONIALS: WHAT CLIENTS ARE SAYING
Executive Director, Global Content, Destination Canada
"We've engaged David Beebe several times now to keynote at our conferences, lead brand storytelling workshops, and we continue to partner with him because we learn something new every time that elevates our storytelling strategies"
Founder, Content Marketing World
"Beebe is a rare keynote speaker because he's a real world practitioner who informs, inspires, and entertains audiences based on hands-on experience vs. just talking about other people's work." - Joe Pulizzi
Sr. Global Hair Category Director at Unilever
"Our leadership team spent two full days workshopping a creative slate and our premium content distribution strategy with Beebe. The investment has paid off 10x as we fully understand the media business and enter production on more passion content.
Entrepreneur, Author, Speaker
"I shared the stage with Beebe at a marketing summit for an opening keynote for my talk. The truth bombs, insight, and real talk taught me so much about the future of marketing. It was impactful and inspirational."
Executive Producer, Buffer Festival
"Beebe's keynote was the top rated talk at Buffer Festival. He left the audience energized and excited about the future of brand storytelling and how to take the first step towards developing a creative slate.
WHO SHOULD ATTEND
Human Resources / Employer Brand Marketing
Content & Social Media
Legal & Business Affairs
READY TO TRANSFORM YOUR TEAM INTO BRAND STORYTELLERS? CONTACT US TODAY FOR MORE INFO.