CONTENT DECODED
Brand storytelling masterclasses

Choose from a variety of customized full-day and half-day masterclasses and with immersive hands-on workshops covering a variety of topics including brand storytelling, branded content, brand publishing, branded entertainment, influencer marketing, content marketing, real-time marketing, and more.

Led by Emmy, Cannes Lions, and James Beard Award Winning Brand Storyteller, Producer, Marketer, and Keynote Speaker David Beebe, who founded and led the Marriott Content Studio and Disney/ABC Television Group Digital Content Studio.

TRUSTED BY BRAND LEADERS & MEDIA EXECUTIVES TO INFORM AND INSPIRE THEIR MARKETING, COMMUNICATIONS, PR, HR, AND SALES ORGANIZATIONS ABOUT THE STATE OF AND IMPACT OF BRAND STORYTELLING THROUGH IMMERSIVE CREATIVE + STRATEGIC MASTERCLASSES AND WORKSHOPS EXPLORING THE WHY, HOW, AND ROI OF CONTENT MARKETING, BRANDED CONTENT, BRANDED ENTERTAINMENT, BRAND PUBLISHING, AND REAL TIME SOCIAL MEDIA.
A Breakout Session at the Content Decoded Brand Storytelling Masterclass at Destination Canada
WHY INVEST IN A BRAND STORYTELLING MASTERCLASS?
Your story is your strategy and the best brands own their narrative.

Nothing should come between a great story and the audience that needs to hear it and its important than marketers, communicators, and sales organizations understand the Why, How, and ROI of winning the hearts, minds, and hearts of customers with brand storytelling.

In a world where consumers now control when, where, and how they interact with brands, products, services, and even people, your marketing and communications need to stop interrupting what consumers are interested in and start becoming what they are interested in by thinking and acting like media companies - meaning leading and building relationships with storytelling

Our brand storytelling masterclasses inspire teams to think different, transform marketers into storytellers, and leave attendees with fully developed creative and strategic story-driven concepts that can be implemented to create change right away.
WHAT TOPICS ARE COVERED
The Why, How, and ROI of Brand Storytelling
The 3C Strategy: Content, Community, Commerce
Content Distribution Ecosystems
Developing & Owning Your Brand Narrative
Content Formats
Content Measurement: KPI's & ROI
Content Platforms + Technology
Internal Content Studio Models
Real-Time Marketing Command Centers
Brand Publishing Groups
Internal Creative Agencies
Transforming Marketing from a Cost Center to a Revenue Center: Content Monetization, IP Ownership & Deals
LED BY A REAL WORLD PRACTITIONER
"A Branded Content Master Who Makes it OK to Love Marketing" - AdWeek

"A Forward Thinker, Risk-taker, and Rainmaker in Marketing" - Ad Age

First-ever VP, Global Creative + Content Marketing at Marriott International leading consumer storytelling for 30 brands; Founder Marriott Content Studio, Marriott Traveler, and M Live Command Centers (Cannes Lions)

First-ever VP, Digital Content Studio, Disney/ABC Television Group, producing first ever scripted webisodes, live award show programming on digital, and original derivative series (Emmy Award)

Executive Producer, "I'll Have What Phil's Having" TV series on PBS & Netflix (James Beard Award)

Storyteller-in-Residence at Unilever
WATCH THIS: BEEBE SIZZLE REEL
BEEBE HAS BEEN FEATURED IN...
WHAT'S THE DAY LOOK LIKE? A SAMPLE SCHEDULE.
Morning Sessions

9:00 am - 9:30 am
Arrivals & Continental Breakfast

9:30 am - 10:00 am
Storytelling Warmup Exercise

10:00 am - 11:00 am
The Why, How, and ROI of Brand Storytelling Presentation

10:00 am - 12:00 pm
Narrative Development Exercise followed by Storytelling Creative, Strategy, Distribution, Content Ecosystems and the Business of Content Marketing, Branded Content, Branded Content, Branded Entertainment, Influencer Marketing, and Real Time Marketing & Comms.

12:00 pm - 12:45 pm
Lunch Break with Personal Branding Exercise
Afternoon Sessions

12:45 pm - 2:15 pm
Round 1: Creative + Strategic Brand Storytelling Workshops & Shark Tank Style Pitches

2:15 pm - 2:30 pm
Snack Break

2:30 pm - 4:00 pm
Round 2: Creative + Strategic Brand Storytelling Workshops & Shark Tank Style Pitches

4:00 pm - 4:30 pm
Wrap Up, Recap, Awards, and Next Steps

5:00 pm - 6:00 pm
Group Mixer
TESTIMONIALS: WHAT CLIENTS ARE SAYING
  • Cookie Boyle

    Executive Director, Global Content, Destination Canada
    "We've engaged David Beebe several times now to keynote at our conferences, lead brand storytelling workshops, and we continue to partner with him because we learn something new every time that elevates our storytelling strategies"
  • Joe Pulizzi

    Founder, Content Marketing World​
    "Beebe is a rare keynote speaker because he's a real world practitioner who informs, inspires, and entertains audiences based on hands-on experience vs. just talking about other people's work." - Joe Pulizzi
  • Rishabh Gandhi

    Sr. Global Hair Category Director at Unilever
    "Our leadership team spent two full days workshopping a creative slate and our premium content distribution strategy with Beebe. The investment has paid off 10x as we fully understand the media business and enter production on more passion content.
  • Bill Rancic

    Entrepreneur, Author, Speaker
    "I shared the stage with Beebe at a marketing summit for an opening keynote for my talk. The truth bombs, insight, and real talk taught me so much about the future of marketing. It was impactful and inspirational."
  • Nina Pikula

    Executive Producer, Buffer Festival
    "Beebe's keynote was the top rated talk at Buffer Festival. He left the audience energized and excited about the future of brand storytelling and how to take the first step towards developing a creative slate.
WHO SHOULD ATTEND
Brand Marketing
Human Resources / Employer Brand Marketing
Public Relations
Brand Management
Content & Social Media
Corporate Comms
CSR Teams
Finance
Sales
Legal & Business Affairs
READY TO TRANSFORM YOUR TEAM INTO BRAND STORYTELLERS? CONTACT US TODAY FOR MORE INFO.