Thursday, 20 July 2017 / Published in marketing
Imagine two dates. The first begins: “Hi! I’m stylish and worldly. I hang out with very cool friends. I’ve won a few trophies, but really I’m good at what I do because I’m passionate about it. Stick with me and you will have a fabulous adventure.” The second like this: “Nice to see you. I
Thursday, 20 July 2017 / Published in Advice, Career
I was a Seaman Recruit (E-1) several weeks into my training at the U.S. Coast Guard Training Center in Cape May, New Jersey, when I learned a lifelong lesson that’s proved invaluable in business and beyond. The day started off like any other with an early morning workout, breakfast and training. On the agenda that
Thursday, 20 July 2017 / Published in marketing
Like it or not, we live in a world with so many screens, yet so little time. The amount of messages we receive from work, friends and family can feel overwhelming at times. On top of that, we’re bombarded with messages from brands every day. It’s estimated that we we see 300-700 marketing messages per
Thursday, 20 July 2017 / Published in marketing
No one can argue that the way brands and consumers connect with each other has been flipped on its head. Here’s the cold hard fact: consumers are now in control of when, where and how they interact with brands. It’s a hard reality for many brand and marketing executives to admit. In a multi-screen world filled
Thursday, 20 July 2017 / Published in Brand Command Centers, marketing, social media
This is the behind the scenes story about how an idea that was born in 2015, during an awkward conversation in an elevator ride, went from a wild concept to winning two Cannes Lions awards in 2017. Plus my top three tips on how to build the social media command center of the future for
Wednesday, 28 June 2017 / Published in Content Studios, Press
Tuesday, 20 June 2017 / Published in Press
Tuesday, 30 May 2017 / Published in Brand Films, Press
Wednesday, 24 May 2017 / Published in Brand Command Centers, Press
Thursday, 18 May 2017 / Published in Brand Films, Content Studios, Press
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