I recently wrote about how some brands are stuck in the past and can’t seem to shake old habits, like creating “ads” and “spots” that interrupt consumers and offer no value. It’s hard to transform a brand that’s stuck in its ways, with senior executives that don’t understand the changing media landscape, who still think consumers want
If you make your bed every morning, you’ll have accomplished the first task of the day. It will give you a small sense of pride and it will encourage you to do another task. And another. And another. And by the end of the day that one task completed will have turned into many tasks
One of the biggest mistakes marketers make when starting any content marketing initiative is not knowing the “why” behind it. What is the purpose of the content? How does it fit into the overall content mix? The second biggest mistake is not knowing what they are going to do with the content. Where does it
Ground Control to Major Tom. We have a major problem. It seems that Marketers, Agencies, and Platforms are only thinking about themselves. They haven’t learned that consumers now control when, where, and how they interact with brands. Brands no longer control the medium, the message, or the consumer. Even the data that marketers love so
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House Of Cards producer Dana Brunetti and I will be keynote speakers for this year’s Buffer Festival — a YouTube film festival and industry convention to be held in Toronto this fall. Brunetti, the Oscar and Emmy-nominated producer behind The Social Network, Captain Phillips, and Fifty Shades Of Grey, will join Canadian TV personality Amber Mac for a fireside chat about a short film competition he’s been running since 2012 titled Jameson
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There is an adage, usually attributed to author Nora Roberts, “If you don’t ask, the answer will always be no.” It’s one I live by. Not just because it sounds right, but because I first tested it – and realized its value – when I was just 9 years old. I grew up in a
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Imagine two dates. The first begins: “Hi! I’m stylish and worldly. I hang out with very cool friends. I’ve won a few trophies, but really I’m good at what I do because I’m passionate about it. Stick with me and you will have a fabulous adventure.” The second like this: “Nice to see you. I
I was a Seaman Recruit (E-1) several weeks into my training at the U.S. Coast Guard Training Center in Cape May, New Jersey, when I learned a lifelong lesson that’s proved invaluable in business and beyond. The day started off like any other with an early morning workout, breakfast and training. On the agenda that
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