Every good story has a beginning, middle, and end. Every story also has characters, a plot, and conflict. This story certainly has all three and I have a feeling we’re only in the middle of it. Let me introduce you to our real life characters: Elle Darbe, a British beauty blogger who has 88.1k Instagram
Every summer has its own story. And what a summer it’s been for traditional media companies and platforms to come up with new ways to interrupt the consumer, even though everyone in the industry knows that interruptive advertising is dead. Here’s what Fox and YouTube executives cooked up over the summer barbecues: The Six Second Ad! Cue
True story from my experience at the intersection of Hollywood Storytelling and Brand Marketing. “Are all of the billboards that he’ll see on the drive from his home to the office part of the media and marketing plan?” “Yes. He’ll see all of our new shows promoted on every billboard on his drive.” “Perfect.” Yes,
Ground Control to Major Tom. We have a problem. The wild wild west influencer marketing industry continues to be a sh*t show and self-reporting by the very people who have a horse in the race is just one of the biggest reasons why it’s getting a bad rap. Here’s Why All of the platforms that
What in the hell is Kevin Spacey doing at the Content Marketing World Event? That’s the question he posed to the audience at his closing keynote back in 2014. Kevin continued his story and explained how he got there: “There is no way to say no when the founder of the Content Marketing Institute, the master
I recently wrote about how some brands are stuck in the past and can’t seem to shake old habits, like creating “ads” and “spots” that interrupt consumers and offer no value. It’s hard to transform a brand that’s stuck in its ways, with senior executives that don’t understand the changing media landscape, who still think consumers want
If you make your bed every morning, you’ll have accomplished the first task of the day. It will give you a small sense of pride and it will encourage you to do another task. And another. And another. And by the end of the day that one task completed will have turned into many tasks
One of the biggest mistakes marketers make when starting any content marketing initiative is not knowing the “why” behind it. What is the purpose of the content? How does it fit into the overall content mix? The second biggest mistake is not knowing what they are going to do with the content. Where does it
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