No one can argue that the way brands and consumers connect with each other has been flipped on its head Here’s the cold hard fact: consumers are now in control of when, where and how they interact with brands It’s a...
In 1998, I was stationed in Kodiak Island, Alaska, where I was serving as a telecommunications specialist in the United States Coast Guard, working in several top-secret communication facilities My military training taught me a lot about teamwork,...
Because of my job I spend a lot of time in hotels And, because, as I wrote in an earlier blog, details matter, I pay close attention to the details of my stays It’s important to me that I view my...