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THE BEEBE BULLETIN

4 Industries to Poach Brand Storytellers From for your Content Marketing Org

I recently wrote about how some brands are stuck in the past and can’t seem to shake old habits, like creating “ads” and “spots” that interrupt consumers and offer no value It’s hard to transform a brand...

August 18, 2017

If You Want to Change The World, Start by Making Your Bed Every Morning

If you make your bed every morning, you’ll have accomplished the first task of the day It will give you a small sense of pride and it will encourage you to do another task And another And another And by...

August 17, 2017

How the 3C’s Content Strategy can Transform Marketing from a Cost Center to a Revenue Center

One of the biggest mistakes marketers make when starting any content marketing initiative is not knowing the “why” behind it What is the purpose of the content How does it fit into the overall content mix The second biggest mistake...

August 16, 2017

Why Marketers, Agencies, and YouTube are on the Wrong Side of History with the Six-Second Ad Format

Ground Control to Major Tom We have a major problem It seems that Marketers, Agencies, and Platforms are only thinking about themselves They haven’t learned that consumers now control when, where, and how they interact with brands Brands no...

August 14, 2017

News Anchor Responds to Nine Year Old and Teaches Him a Life Lesson

There is an adage, usually attributed to author Nora Roberts, “If you don’t ask, the answer will always be no” It’s one I live by Not just because it sounds right, but because I first tested it – and realized...

July 20, 2017

How Content Marketing is like a First Date…

Imagine two dates The first begins: “Hi! I’m stylish and worldly I hang out with very cool friends I’ve won a few trophies, but really I’m good at what I do because I’m passionate about it Stick with me and...

July 20, 2017

Success is Always in the Details

I was a Seaman Recruit (E-1) several weeks into my training at the US Coast Guard Training Center in Cape May, New Jersey, when I learned a lifelong lesson that’s proved invaluable in business and beyond The day started off...

July 20, 2017

Why Customers Are Your Best Storytellers

Like it or not, we live in a world with so many screens, yet so little time The amount of messages we receive from work, friends and family can feel overwhelming at times On top of that, we’re bombarded with...

July 20, 2017

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