THE LATEST STORIES FROM

THE BEEBE BULLETIN

This Entrepreneur Realized Something Was Missing From Apple TV so he built a business to solve the problem

The #BuilderGeneration series for LinkedIn is presented by Builderai and features the builders, entrepreneurs, and innovators who pushed the boundaries of conventional thinking in order to bring their ideas to fruition A game-changing idea,...

December 12, 2019

Meet the Henry Ford of App Development Who is Using Human-Assisted AI to Disrupt the Status Quo

The #BuilderGeneration series tells the stories of the builders, entrepreneurs, and innovators who pushed the boundaries of conventional thinking in order to bring their ideas to fruition A game-changing idea, conceptualized by an inspired...

December 11, 2019

The 1.3 Billion Dollar Influence Marketing Fraud Problem Facing Brands

Fake influencer marketing, a practice spawned after the digitalization of influencer marketing Both prominent—and less well known— personalities buy fake followers and engagement via bots or click farms, which automatically like, comment and...

August 21, 2019

Yanny or Laurel: The Only Thing Marketers Need to Hear

There’s no shortage of content being created around the latest, polarizing question: “What do you hear! Yanny or Laurel” From YouTube videos exploring the science behind hearing to brands co-opting the cultural conversation to...

May 22, 2018

This Social Media Influencer Asked for a Free Room. The Hotel Owner Sent Her a Bill for 5.3 Million Dollars

Every good story has a beginning, middle, and end Every story also has characters, a plot, and conflict This story certainly has all three and I have a feeling we’re only in the middle of it Let me introduce you...

January 23, 2018

What’s Next? The 3 Second Ad? Stop Interrupting and Start Thinking Consumer First.

Every summer has its own story And what a summer it’s been for traditional media companies and platforms to come up with new ways to interrupt the consumer, even though everyone in the industry knows that interruptive advertising is dead...

September 4, 2017

Why Brands Shouldn’t Forget the “Marketing” in “Content Marketing”

True story from my experience at the intersection of Hollywood Storytelling and Brand Marketing “Are all of the billboards that he’ll see on the drive from his home to the office part of the media and marketing plan” “Yes...

September 2, 2017

Why Brands Should Verify Influencer Marketing ROI and Reports

Ground Control to Major Tom We have a problem The wild wild west influencer marketing industry continues to be a sht show and self-reporting by the very people who have a horse in the race is just one of the...

August 31, 2017

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