Two Bellmen Two Brand Film Case Study

About Two Bellmen Two Get ready Dubai The Two Bellmen are back! After saving the day at LA LIVE, our two favorite bellmen rode off in search of a new adventure And they found it at the JW Marriott® Marquis®...

March 20, 2020

Traditional PR is broken. Here’s Why and What to do About it.

Publicists have got to stop writing press releases titled, “[INSERT COMPANY] announces…” filled with “I’m excited” quotes from executives It’s a sea of sameness No wonder journalists ignore your releases, pitches, and a story never...

March 13, 2020

6 Things This Former FBI Hostage Negotiator Taught Me About How to Talk Your Way Into and Out of Any Business Situation

Can you really tell who is on your side and who isn’t Are you being convinced or conned Who really has your back in difficult situations and who doesn’t  Once you figure this out, you’ll be much better equipped to...

February 3, 2020

Sachin Dev Duggal: This Serial Entrepreneur of the Year Stands By These 7 Secrets to Life

Sachin Dev Duggal’s entrepreneurial achievements are known worldwide, and not only because he operates from three cities spread around the globe His phones field notifications constantly whether he’s working from London, Los Angeles, or...

January 21, 2020

Kenneth Cole Productions, Inc.: “The Birth of an Entrepreneur”

One key aspect of entrepreneurship is discovering creative ways to think outside the box Or when it came to Kenneth Cole’s business, outside the showroom Kenneth Cole Productions, Inc doesn’t sound like the typical name for a line of high...

January 7, 2020

Be the Show, not the Ad: The Story Behind How an LA Real Estate Agent Built his Brand with Original Content

Ivan Estrada is a top real estate agent at the Douglas Elliman Beverly Hills office with a thriving team of his own, Ivan Estrada Properties He’s been able to successfully build his business unlike any other agent with a widespread...

December 19, 2019

Entrepreneur Shira Lazar on Why 2020 is the Year to Disrupt Company Culture and Solving Arguments with an App

Shira Lazar is the Founder/CEO of the Emmy Nominated digital media brand, What’s Trending  In October 2018, she became the host of the afternoon drive show “Lets Go There” weekdays on the first national LGBTQ+...

December 19, 2019

Sea of Sameness: Have Your Hotel’s Influencer Instagram Campaigns Become Tired Advertisements?

The room service tray overflowing with a lavish feast of buttered croissants, fluffy eggs, freshly squeezed juice, and sliced fruit—check The pensive poolside selfies complete with a frothy cocktail—check The outfit photoshoots where hotels...

December 13, 2019

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