Yanny or Laurel: The Only Thing Marketers Need to Hear

There’s no shortage of content being created around the latest, polarizing question: “What do you hear! Yanny or Laurel” From YouTube videos exploring the science behind hearing to brands co-opting the cultural conversation to...

May 22, 2018

This Social Media Influencer Asked for a Free Room. The Hotel Owner Sent Her a Bill for 5.3 Million Dollars

Every good story has a beginning, middle, and end Every story also has characters, a plot, and conflict This story certainly has all three and I have a feeling we’re only in the middle of it Let me introduce you...

January 23, 2018

What’s Next? The 3 Second Ad? Stop Interrupting and Start Thinking Consumer First.

Every summer has its own story And what a summer it’s been for traditional media companies and platforms to come up with new ways to interrupt the consumer, even though everyone in the industry knows that interruptive advertising is dead...

September 4, 2017

Why Brands Shouldn’t Forget the “Marketing” in “Content Marketing”

True story from my experience at the intersection of Hollywood Storytelling and Brand Marketing “Are all of the billboards that he’ll see on the drive from his home to the office part of the media and marketing plan” “Yes...

September 2, 2017

Why Brands Should Verify Influencer Marketing ROI and Reports

Ground Control to Major Tom We have a problem The wild wild west influencer marketing industry continues to be a sht show and self-reporting by the very people who have a horse in the race is just one of the...

August 31, 2017

4 Industries to Poach Brand Storytellers From for your Content Marketing Org

I recently wrote about how some brands are stuck in the past and can’t seem to shake old habits, like creating “ads” and “spots” that interrupt consumers and offer no value It’s hard to transform a brand...

August 18, 2017

If You Want to Change The World, Start by Making Your Bed Every Morning

If you make your bed every morning, you’ll have accomplished the first task of the day It will give you a small sense of pride and it will encourage you to do another task And another And another And by...

August 17, 2017

How the 3C’s Content Strategy can Transform Marketing from a Cost Center to a Revenue Center

One of the biggest mistakes marketers make when starting any content marketing initiative is not knowing the “why” behind it What is the purpose of the content How does it fit into the overall content mix The second biggest mistake...

August 16, 2017

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