Every summer has its own story. And what a summer it’s been for traditional media companies and platforms to come up with new ways to interrupt the consumer, even though everyone in the industry knows that interruptive advertising is dead. Here’s what […]
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What’s Next? The 3 Second Ad? Stop Interrupting and Start Thinking Consumer First.
True story from my experience at the intersection of Hollywood Storytelling and Brand Marketing. “Are all of the billboards that he’ll see on the drive from his home to the office part of the media and marketing plan?” “Yes. He’ll […]