David Beebe

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What’s Next? The 3 Second Ad? Stop Interrupting and Start Thinking Consumer First.

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David Beebe
Monday, 04 September 2017 / Published in advertising, marketing
Every summer has its own story. And what a summer it’s been for traditional media companies and platforms to come up with new ways to interrupt the consumer, even though everyone in the industry knows that interruptive advertising is dead. Here’s what Fox and YouTube executives cooked up over the summer barbecues: The Six Second Ad! Cue
advertisingcontent marketingmarketing

Why Brands Shouldn’t Forget the “Marketing” in “Content Marketing”

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David Beebe
Saturday, 02 September 2017 / Published in advertising, marketing
True story from my experience at the intersection of Hollywood Storytelling and Brand Marketing. “Are all of the billboards that he’ll see on the drive from his home to the office part of the media and marketing plan?” “Yes. He’ll see all of our new shows promoted on every billboard on his drive.” “Perfect.” Yes,

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