THE CONTENT DECODED NEWSLETTER Get access to the strategies, insights, and tools that will help your brand to stop interrupting what consumers are interested in with ads, and start becoming what they're interested in with content.
PUBLISH OR PERISH: BEEBE TRANSFORMS BRANDS TO THINK AND ACT LIKE PUBLISHERS AND MEDIA COMPANIES
In an always-on, multi-screen world, every brand has the unique opportunity to win the hearts, minds, and wallets of consumers with creative and content marketing strategies that first add value to consumers by informing and/or entertaining them.
The problem is that most brands don't understand what's changed, know where to start, how to innovate quickly, and are stuck using old-school marketing strategies like interruptive marketing, pitching features and benefits, or creating content that offers no value.
Through speaking engagements, strategy workshops, and creative labs, Beebe inspires, educates, and strategically and creatively advises brands, marketers, and organizations on where to start, how to transform their marketing from a cost center to a revenue center, build content marketing organizations, content studios, real time brand command centers, branded publications and serves as an EP to develop and produce branded content and entertainment.
A CREDIBLE + EXPERIENCED REAL WORLD PRACTIONER
Declared by AdWeek as a “Branded Content Master Who Makes it OK to Love Marketing," and named by Ad Age as a Top 40 “forward thinker, risk-taker, and rainmaker in marketing,"Emmy-award and Cannes Lions winner David Beebe, who founded and led the Disney/ABC Television Group Content Studio, Vin Bi Bona Content Studio, Marriott Content Studio, and Produced TV and branded content for DIRECTV, PBS, and Yahoo, is one of the entertainment and marketing industries most influential producers, marketers, advisors, and keynote speakers about the changing media landscape, content marketing, influencer marketing, and how to use content to create loyalty.